Analysis of industry barriers of the hottest daily

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Daily use glass: 2014 industry barrier analysis

(1) industry access barriers

the Ministry of industry and information technology issued the "daily use glass industry access conditions" in December 2010 to launch new PBT composite glass project construction, investment filing, environmental assessment approval, land supply, credit extension, power supply, quality Provide basis for safety supervision and other work. The entry conditions for daily use glass industry has strict restrictions on the construction standards, technical standards and energy consumption standards of new or reconstruction and expansion projects in the daily use glass industry, It is clearly proposed to "strictly control the new daily-use glass production projects in the eastern and central regions and areas with relatively concentrated production capacity. The focus of the construction projects is to carry out technical transformation and upgrading of the existing production lines, as well as the development of lightweight glass bottles and cans, high-grade glassware and special varieties of glass products". Therefore, for daily-use glass production enterprises located in the eastern and central regions and areas with relatively concentrated production capacity, the threat of new entrants is greatly reduced, and the possibility of backward enterprises exiting the industry is greatly increased, which helps this is a 21 foot manipulator to prevent blind investment and low-level repeated construction, promote industrial structure adjustment, and realize the sustainable and healthy development of daily-use glass industry

(2) capital barrier

the daily glass industry is a typical capital intensive industry, which has high capital barrier for enterprises trying to enter the industry. At present, the construction investment scale of domestic daily-use glass production enterprises is generally more than 100 million yuan. The follow-up technological upgrading and product upgrading also require sustained and large-scale capital investment, which requires high financial strength of enterprises. After the introduction of the "entry conditions for daily glass industry", the mandatory provisions on the progressiveness of producers' technical equipment and capacity scale, as well as the mandatory requirements for the construction of energy-saving and environmental protection facilities, have also significantly increased the investment threshold for new enterprises

(3) production equipment and technical process barriers

with the continuous development of the daily-use glass industry in the direction of lightweight and energy saving, relying on low-end production equipment and production processes can no longer maintain the long-term survival of enterprises, breaking through the technical difficulties of the wide preparation of high-performance water treatment membranes, special separation membrane materials, and gas separation membranes. New entrants must build a high starting point Only large-scale specialized production devices can gain a foothold in the competition. After the introduction of specialized production devices, they must be digested, debugged and improved by the production and technical teams of the enterprise in order to maximize the efficiency of the whole production line. Due to the complex production process and long process flow of daily-use glass, there are many technical know-how that affect product quality, such as product formula, mold design, proprietary technology, special devices, etc., which are obtained by enterprises from a large number of long-term practice and innovation. It is difficult for new enterprises to form this ability in a short time. Therefore, for new entrants, even if they purchase advanced production equipment, it is difficult to form advanced productivity in a short time if they lack the necessary accumulation of technical experience and reserves of professionals

(4) barriers to large-scale production

only by establishing scale advantages can daily-use glass production enterprises continue to develop in the fierce market competition. As the economic transportation radius of daily-use glass products (typically glass bottles and cans) is generally kilometers, powerful enterprises will choose to establish production bases in important market regions by merger or new establishment in order to quickly seize market share. At present, leading enterprises in the industry, represented by Shandong Huapeng, have initially established an industrial layout around the core target market, and have also formed a relatively stable cooperative relationship with major downstream customers, making it difficult for new enterprises to participate in competition

(5) market barriers

glass bottle and can manufacturing enterprises mainly face customers such as alcohol, food, beverages, drugs, etc., and manufacturing enterprises generally sell directly to end users. To cooperate with large customers, glass bottle and can manufacturers need to have strong design and production capacity and good product quality. Small-scale glass bottle and can enterprises usually do not have the above conditions

most of the downstream customers of the glassware industry are catering service enterprises such as hotels and resident families. The industry usually adopts the model of agents and dealers for sales, which are sold directly to catering service enterprises or to resident families through supermarkets and other channels. In order to establish a relatively perfect sales network, industry enterprises usually need to strictly screen dealers, and the later maintenance of sales channels also needs sound organization and management and strong production capacity support. The above factors have formed strong market barriers for new entrants to the industry

(6) brand barrier

there are a large number of daily-use glass enterprises in China, but most of them focus on the production of medium and low-end products. In the domestic and foreign markets, price competition is the main means, and well-known brands are scarce. The loading and control of experimental power by the load keeping system is very low. Consumer recognition and loyalty are very low. At present, only a few domestic daily-use glass manufacturers have their own brand competitiveness. For example, the company's "Shidao" brand enjoys high popularity and reputation in the domestic high-end glassware market. It is a well-known trademark in China and forms a brand barrier to similar competitive products

China glass () Department

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