The hottest environmental protection will be a new

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Environmental protection will be a new road sign for printing enterprises to enter the "post crisis" market.

from the end of last year to the beginning of this year, most of the topics of the industry forum in the printing industry from south to North were monopolized by the international financial crisis. In May, the Forum on green printing at the seventh Beijing International Printing Technology Exhibition was less popular, and the construction project of printing environmental protection standards was launched, and there were even no media reports. However, the food safety law, which was formally implemented on June 1, put forward clear legal requirements for packaging and printing for the first time, and quickly turned the attention of the whole society to green printing

the devouring of profits by the international financial crisis will curb the green investment in the printing industry in the medium and short term, but it will not stop the demands of survival on environmental safety. Under the double clamp of preferential national policies and judicial discipline, and the quality requirements of international trade exchanges, green has become one of the advantages that the industry can use to fight the crisis

international financial crisis deduces cost embarrassment

the general trend of environmental protection is fundamentally irreversible, but green printing is still restrained by the international financial crisis in the medium and short term. At several printing exhibitions held in the first half of this year, it was learned that the impact of the international financial crisis caused the production and use of domestic environmental protection printing equipment and materials to shrink by about 15% to 20% year-on-year. At the 7th Beijing International Printing Exhibition, a person in charge of environmental protection printing enterprises told that since the outbreak of the international financial crisis, its product market has shrunk by about 15%, and the shrinkage of environmental protection products is even worse. A recycled paper vendor even revealed that the company's recycled paper orders have shrunk by 60%. The reason, they believe, is that after the international financial crisis, some upstream printing customers were forced by cost pressure to reduce the purchase and utilization rate of environmental protection materials. An ink dealer said that the price of its benzene free environmental friendly ink was more than ten times higher than that of ordinary ink. Wu Ming, deputy director of the green environmental label promotion and Management Office of the ink industry, also said that the biggest problem they encountered in the promotion of environmental friendly ink was the price. The price of green ink was much higher due to R & D investment and the use of organic raw materials. After the outbreak of the international financial crisis, the profits of printing enterprises have further shrunk, and increasing investment in environmental friendly ink is bound to increase the burden

the application of environmental protection materials and processes requires a large amount of scientific research and development funds. The research and development of an environmental protection product often takes two to three years and costs millions of yuan. In the context of the international financial crisis, the market's demand for the concept of environmental protection to achieve environmental protection + excellent production + low cost is really extravagant

but I heard a more macroscopic view. Zhou Yaping, director of China of the American printing, publishing and paper processing technology suppliers association (NPES) and President of Shanghai Meihu printing refresh Technology Co., Ltd., said in an interview that those expensive so-called environmental protection materials are not really environmental protection products, because the concept of environmental protection should be energy-saving, green and sustainable, and the high cost runs counter to the concept of energy conservation

grasp the market trend and meet the green demand

there are two green concepts in the printing industry: one is environmentally friendly, and the other is that the products are pollution-free. The reason why some people regard printing as a highly polluting industry is also based on this. The treatment of waste liquid in the printing process, the volatilization of harmful gases such as benzene, alcohol and ester contained in the ink and product residues have indeed been worrying for a long time. According to Wu Ming, some large ink companies have unwritten regulations that prohibit taking printing materials that have not been dried to home, because some inks contain a large amount of benzene soluble substances, which are highly carcinogenic due to extremely low biological risk. In the end-use products, we learned about melamine through the Sanlu milk powder incident. In fact, many people directly heat and eat the liquid milk without removing the displacement change packaging bag. The heating link will enlarge the gap of the packaging material, and benzene ink infiltration will also cause great harm to the human body; Many cases of potato chip packaging pollution are caused by a large number of printing materials containing benzene, formaldehyde and other components adhering to and penetrating into food in the potato chip packaging and printing. As for inferior products, the harm caused by printing with inferior ink is even greater

on June 1, the "food safety law" was implemented in response to the anxious voice of the society, and packaging and printing were included in the law for the first time: containers, tools and equipment for storing, transporting and loading and unloading food should be safe and harmless, and directly imported food should have small packages or use. 1. It is a stable supply of high-end products. It is difficult to achieve non-toxic and clean packaging materials and tableware, and the production and business of packaged materials, containers Transportation vehicles and other contaminated food account for half of the packaging industry. Food packaging is the prelude to printing environmental protection and safety requirements. Closely followed, green printing, including the printing of books and publications, will also become a focus topic

with the improvement of social consumption demand for environmental protection, printing is bound to break through the cost bottleneck and seek change. It is foreseeable that environmental protection gravure water-based ink printing machine, environmental protection flexo printing machine, water-based ink and soybean ink will have new users

when introducing the international trade of packaging and printing of its enterprises, Wang Xianji, general manager of Hong Kong tianbaoshi Paper Co., Ltd., said that although overseas printing orders have decreased, local costs in Europe and the United States are higher, and some orders will flow to regions with lower costs. This requires domestic enterprises to adapt to the standards of environmental protection products in various regions and varieties. It was also learned that in the international market, children's books were not affected by the international financial crisis, showing a rigid growth, and the output value of several enterprises with children's books production technology and environmental protection capacity increased significantly; However, some enterprises have dropped orders due to the lack of environmental protection qualifications of European and American books

after the outbreak of the international financial crisis, governments at all levels have set up a wide range of industrial support funds to stimulate domestic demand and guide the direction of industrial development, including high-tech, cultural and creative industries and other applicable projects, which have become the target of support for large and medium-sized enterprises, including printing enterprises. In recent years, printers have been running for their inclusion in the list of high-tech industries with low energy consumption and low pollution. Yang Jinxi, chairman of Jinbei Printing Co., Ltd. and chairman of the Hong Kong Printing Industry Chamber of Commerce, has talked about the policy benefits of transforming the printing industry into a high-tech industry more than once, and the technical capabilities of many enterprises have reached the relevant conditions. Grasp the enterprise goal through preferential policies and become the trend of a group of knowledgeable owners

provide policy support and point out environmental protection trends

at the birthplace of the international financial crisis, the American Association of printing industry leaders issued a white paper half a month ago saying that the financial crisis did not endanger American environmental printing. This conclusion is supported by the survey data of 175 printing enterprises: 67% of enterprises believe that the financial situation has not changed their environmental protection plans, and 17% of enterprises have even expanded their spending; Only 2.4% of enterprises said they had reduced their environmental protection expenditures, and 10.8% of enterprises said they had postponed their environmental protection plans

in fact, it's like looking at a glass with half a glass of water. You can say pessimistically that half a glass is empty, or you can say optimistically that there is still half a glass of water. Objective analysis shows that the international financial crisis has directly led to economic recession. As a high-cost industry, the promotion of environmental protection printing industry is bound to be hindered. The key is whether industry enterprises can clearly understand this obstacle, show their attitude, take measures and take actions to reduce the shrinkage caused by the international financial crisis through all-round support from policies to the private sector. China's investment in environmental protection increased to 1.24% of GDP last year, and its investment in some developed regions such as Beijing and Shanghai has exceeded or approached 1.5%. For the printing and packaging industry, its total output value accounts for 2% of GDP. How much real money does such an industry need to spend on environmental protection? Zhou Yaping said that the U.S. government will spend a large amount of money on research and development of environmental protection projects every year. He suggested that the Chinese government should not only support environmental protection printing in policy, but also invest in the research and development of environmental protection technology projects to replace oil with soybean oil to make tires. Many enterprises have lost all their investment in environmental protection projects. Under the current market conditions, environmental protection research and development should be a cause with public welfare

On June 17, Wu Shulin, deputy director general of the General Administration of publishing, said when meeting with Mitsubishi Heavy Industries and kisaka Shisheng of Japan that the Chinese government attaches great importance to environmental protection and will take three major measures to achieve green environmental protection in the printing industry: first, promote prepress digitization and publication digitization through several national plans; Second, use advanced technology to improve the current situation of high pollution and high energy consumption in all printing links; The third is to systematically eliminate a number of backward and old equipment through compulsory means, so that China's printing industry can realize the overall improvement of hardware. It can be predicted that the concept of environmental protection will be a new landmark for the printing and packaging field to enter the post crisis market

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